Emirates' Latest Marketing Campaign Includes Malta

Emirates is an airline that most people fantasize about travelling with, this might be because their marketing campaigns are always very original and nearly always feature dream destinations as they connect the East with the West. Their campaigns portray the airline as being one of the world's most luxurious airlines and are not only aimed at business travellers but also at the everyday holiday makers.

 Emirates' latest campaign has been given the title "Be There" and it's aim is to motivate "travellers to explore more of the world through the eyes of our very own travel experts." They chose seven members of their staff who have a passion for travelling the world and exploring different places, and gave them the task of creating a short video highlighting their favourite places from the countries they are visiting. These videos encourage travellers to "take the road less travelled and be there." Travellers are then encouraged to post pictures and videos using a hash tag of the name of the country they're visiting as well as #BeingThere.

 Last weekend Tamara, who has been working as cabin crew with the airline for the past two years, visited Malta and created a short video about her time here. Her adventure in Malta included visiting Marsaxlokk and diving into the Blue Hole in Gozo. Watch the below video to see what else she got up to:


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